Aconcept statementis an idea that gives a strategy, plan ordesignits meaning, purpose, direction and depth. They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. A concept statement can be used to pitch an idea. They are also used to provide direction to work efforts as they act as a short and fundamental statement of what you are trying to achieve. The following are illustrative examples of a concept statement.An early stageidea for a business. Concept statements are as short as a sentence and are never longer than a page.Business conceptsare typically used to model and refine early stage ideas for abusiness modelorunique selling proposition. Those concepts that are developed further may become a fullbusiness plan.Innovationandproduct developmentprocesses typically begin bybrainstorminga large number of ideas for a product. These can be documented as a concept statement.Adesign conceptstatement outlines an approach to creating something. At this stage, there are oftenrequirementsandconstraintsin place such that the design concept provides an idea for a solution. For example, a new mobile phone platform has decided to create a basic weather app that will be installed by default on the platform. The following is one of many design concepts proposed for the app.
This is the complete list of articles we have written about product development .
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A guide to concept development.
A definition of idea screening with examples.
A definition of idea generation with examples.
The definition of design concept with examples.
A comprehensive guide to design.
A definition of design automation with examples.
An overview of customer design with examples.
A definition of creative direction with examples.
Common principles of user experience design.
The definition of immersive design.
The common types of design innovation.
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The definition of user needs with examples.
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