3 Examples of a Concept Statement

Aconcept statementis an idea that gives a strategy, plan ordesignits meaning, purpose, direction and depth. They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. A concept statement can be used to pitch an idea. They are also used to provide direction to work efforts as they act as a short and fundamental statement of what you are trying to achieve. The following are illustrative examples of a concept statement.An early stageidea for a business. Concept statements are as short as a sentence and are never longer than a page.Business conceptsare typically used to model and refine early stage ideas for abusiness modelorunique selling proposition. Those concepts that are developed further may become a fullbusiness plan.Innovationandproduct developmentprocesses typically begin bybrainstorminga large number of ideas for a product. These can be documented as a concept statement.Adesign conceptstatement outlines an approach to creating something. At this stage, there are oftenrequirementsandconstraintsin place such that the design concept provides an idea for a solution. For example, a new mobile phone platform has decided to create a basic weather app that will be installed by default on the platform. The following is one of many design concepts proposed for the app.

Product Development

This is the complete list of articles we have written about product development .

If you enjoyed this page, please consider bookmarking Simplicable.

A guide to concept development.

A definition of idea screening with examples.

A definition of idea generation with examples.

The definition of design concept with examples.

A comprehensive guide to design.

A definition of design automation with examples.

An overview of customer design with examples.

A definition of creative direction with examples.
Common principles of user experience design.
The definition of immersive design.
The common types of design innovation.
The definition of form with design examples.

The definition of user needs with examples.

The most popular articles on Simplicable in the past day.

Business Guide

Business Guide

The Simplicable business and technology reference.

31 Examples of Long Term Goals

31 Examples of Long Term Goals

An overview of long term goals with examples for job interviews, employees, businesses and students.

Recent posts or updates on Simplicable.

9 Examples of Intuition

9 Examples of Intuition

The definition of intuition with examples of theories that try to explain it.

more »