3 Examples of a Concept Statement



Aconcept statementis an idea that gives a strategy, plan ordesignits meaning, purpose, direction and depth. They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. A concept statement can be used to pitch an idea. They are also used to provide direction to work efforts as they act as a short and fundamental statement of what you are trying to achieve. The following are illustrative examples of a concept statement.An early stageidea for a business. Concept statements are as short as a sentence and are never longer than a page.Business conceptsare typically used to model and refine early stage ideas for abusiness modelorunique selling proposition. Those concepts that are developed further may become a fullbusiness plan.Innovationandproduct developmentprocesses typically begin bybrainstorminga large number of ideas for a product. These can be documented as a concept statement.Adesign conceptstatement outlines an approach to creating something. At this stage, there are oftenrequirementsandconstraintsin place such that the design concept provides an idea for a solution. For example, a new mobile phone platform has decided to create a basic weather app that will be installed by default on the platform. The following is one of many design concepts proposed for the app.

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